Take Your Turn
By Kim Ades
Do you ever take your turn?
I don t mean wait for your turn or have your turn or stand in line for your turn …I mean Take your turn”. I am talking about grabbing the bull by the horns even when no one is offering and no one is making space for you to do it.
Taking your turn is one of the most powerful practices to affect success in sales. What it means is seeing an opportunity and going for it even when it may be uncomfortable, embarrassing, or lead to terrible failure.
A couple of weeks ago I attended a book marketing conference and heard a story of just such an experience
The man s name was Richard Paul Evans and one day he decided to write a story for his two daughters - it was called “The Christmas Box”. His wife loved the story so much that he had 20 copies printed to distribute to his brothers and sisters and other family members as gifts for the holiday season. A few weeks later, he started receiving phone calls from strangers telling him how much the book had touched them. He began to track how many people had read his original 20 copies - he counted 160 after which, he stopped counting. The feedback was so overwhelmingly positive that he tried to get the book published - but no publisher was in the market for another Christmas book and they all passed on the opportunity. So he decided to publish the book himself. He loaded his station wagon with books and went across the country from bookstore to bookstore peddling his little 5 dollar book. Many times, he sat for hours at book signing events without even signing a single book. He slept in his car day after day just plugging away to sell a few more books.
One day he decided to take a leap and buy a booth at a tradeshow held by the American Book Sellers Association. The cost of the booth was $400 - he needed to sell 80 books just to break even. He was promised thousands of visitors but he sat at his booth and nobody came - it was dead. His frustration mounted until finally he stood up and went to find out where all the people were hiding. Much to his disappointment, he discovered that they were all in the main hall, getting their books signed by famous authors . He was fuming. There he observed an enormous table with authors assembled side by side greeting line-ups of hungry fans waiting for a signature on their book. He was a nobody and they were a somebody getting the recognition that he so much desired. And then he noticed something that would forever change the direction of his life… he noticed an empty seat at the table. And it was in that moment that Richard Paul Evans took his turn. He returned to his booth, grabbed several boxes of his books, went back to the main hall and took the empty seat at the table. A security guard approached him. He looked up and said, “Sorry I m late …” and she replied, “Would you like a glass of water?” That event changed his life forever - he is now a best selling author with more than 8 million books sold in both hard and soft copy world wide.
Think about how many times you have shied away from taking your turn and ask yourself what you ve gained as a result. I bet the answer is nothing. Taking your turn requires blind faith, entering into the unknown with nervous excitement and all that can come from a single decision, the decision of the right turn… taking your turn.
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Kim Ades, MBA is founder and President of Opening Doors . Between 1995 and 2005, Kim was the founder and President of Upward Motion and is well known for dramatically penetrating the international real estate industry with a product called the Real Estate Simulator, a web-based assessment tool for the recruitment, selection, and training of real estate agents. In her last year with the company, revenues increased by over 1000%.
Kim continues her career by working hand in hand to propel the success of companies that sell products and services to the real estate industry. She is also a regular contributor to a series of national real estate publications including Frog Pond Magazine, Real Estate Professional Magazine, and RISMedia s National Real Estate and Relocation Magazine.
Send your comments to Kim at kim@openingdoors.tv
Check out our website at http://www.openingdoorswithkim.tv
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